THISISNEVERTHAT is a contemporary streetwear brand based in Seoul, South Korea that was established in 2009. ThisIsNeverThat takes a graphic and text heavy approach to traditional streetwear. Back in South Korea the label has such a huge following to rival some of the best known brands such a supreme.I’m such a huge fan of South Korean streetwear and I will do a post on some of favourite streetwear brands from there sometime in the future.

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