American iconic brand LEVI’S has teamed up with JJJJound to launch their first collaborative collection for Spring / Summer 2023.
The six-piece capsule features a range of apparel and accessories with light wash selvedge denim as the catalyst. Serving as a reinterpretation of timeless classics, each piece was meticulously constructed with elevated fabrications, precise componentry, & subtle branding, while maintaining the integrity and identity of both labels. First up is the Utility Jacket, influenced by the Canadian military silhouette and offered in light wash selvedge denim with slanted chest pockets. The Denim Shirt which blends JJJJound’s classic Oxford shirt with vintage Levi’s workwear, equipped with classic chest pockets and copper hardware. Additionally, there is a classic Pocket T-shirt, offered in white and complete with a water-color inspired screen print graphic.
The capsule also includes accessories which consists of a 6-panel Cap, based on the JJJJound weekend hat, finished with light-wash selvedge denim, copper hardware, contrast stitching and JJJJound motif embroidery; A large canvas tote, this maximalist expression of the classic JJJJound bag is offered in all red and completed with copper hardware & branded plaque.
The Levi’s® x JJJJound collection launches worldwide on May 5th, 2023, and will be available for purchase on Levi.com and JJJJound webstore.