British high street retailer BEN SHERMAN through their Global Artist Foundry have enlisted the talented Sheffield four-piece indie rock band The sherlock for their SS23 signature collection campaign.
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The Spring Summer ‘23 Signature Collection design inspiration leads with vintage bandana print patterns reworked into the brand’s iconic signature silhouettes with a modern twist. Designs feature laundered textures on shirting and pay homage to a vintage archive aesthetic. Key highlights include the conversational paisley seersucker shirt and other bold prints with a handcrafted artisanal feel re-invented into the collection as knitwear and woven shirts.See the campaign below.
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