British high street retailer BEN SHERMAN through their Global Artist Foundry have enlisted the talented Sheffield four-piece indie rock band The sherlock for their SS23 signature collection campaign.
The Spring Summer ‘23 Signature Collection design inspiration leads with vintage bandana print patterns reworked into the brand’s iconic signature silhouettes with a modern twist. Designs feature laundered textures on shirting and pay homage to a vintage archive aesthetic. Key highlights include the conversational paisley seersucker shirt and other bold prints with a handcrafted artisanal feel re-invented into the collection as knitwear and woven shirts.See the campaign below.