WHAT WE WEAR is a London based contemporary menswear brand by UK Grime artist Tinie Tempah inspired by the wardrobe of the everyday man. The brand ethos consists of incorporating timeless style with fashion forward pieces, pushing the boundaries of menswear. Minimalism is the W. aesthetic with a focus on four core fundamentals: fabric, silhouette, texture and colour.What We Wear aim to create comfortable, easy clothing for the everyday life. 
