British streetwear brand UNKNOWN launched their SS23 collection campaign with the brand releasing their first drop and more coming throughout the summer.
Unknown are recognised for their signature rhinestone tracksuits, but the brand has developed 14 brand new silhouettes dropping across the season as they move away from classic tracksuits into a more elevated direction. Drop 1 of the summer collection includes zip up knit polos, denim cut off shorts and the second colourway of their monogram open shirt.
Unknown is a true for Gen-Z by Gen-Z brand and has developed a fiercely loyal cult following through its playful and youthful character. The brand has used a bunch of their customers to shoot the collection at a beach in Weston-Super-Mare. The collection loosely carries on from their Spring Summer 23 Egypt campaign but has been brought back to the UK with loose skate fits for a classic British Summertime.
