The long-rumored partnership between Swiss giant Swatch and high-horology icon Audemars Piguet has been officially confirmed under the collection name “Royal Pop.” Audemars Piguet and Swatch unveil the Royal Pop, a groundbreaking watch collection that combines joyful boldness and positive provocation with fine watchmaking. This collection, titled Royal Pop, draws inspiration from Pop Art, an artistic movement that transforms everyday pop culture imagery into vibrant, colorful and energetic works of art. Audemars Piguet and Swatch have decided to blend some of their hallmark features into a disruptive pocket watch available in eight models and designed to be worn in a multitude of different ways.
This partnership is more than a tribute, it is a disruptive collaboration between two icons of Swiss watchmaking. The Royal Pop watches draw inspiration from Audemars Piguet’s legendary Royal Oak collection, launched in 1972, as well as the Swatch POP watches of the 1980s.
Swatch and Audemars has confirmed 16 May 2026 as the launch date.Buy Royal Pop