Japanese streetwear brand SUPPLIER launch their racing capsule in collaboration with Team Motoyama Racing.
Shot on location at the Fuji Speedway in the foothills of Mount Fuji, the capsule collection comprises a Racing Suit inspired jacket and patch jeans, Chequered Flag knits, hoodie and Racing Crew, reimagining the Supplier logo and branding through a motor team racing patch lens. The repurposing and reimagining of the Supplier logo in-line with microtrends and collaborations is central to the brand’s visual playful, dynamic, pop-culture inspired identity.
See the full campaign of the collaboration below.
ABOUT SUPPLIER JAPAN
Supplier launched as a street-contemporary select store in Shibuya, Tokyo in 2018 curating up-and-coming streetwear brands from across the globe before launching their in-house range in 2020 to cater to customer demand no met in the street-contemporary space. Supplier was founded on the principle of reacting to fast-changing and unpredictable Gen-Z consumer trends with a rapid drop schedule that is always innovative, present, fast-paced, and exciting.