Luxury independent concept store MACHINE A unveiled their new refurbished store in Soho, London.
ABOUT MACHINE A
MACHINE-A IS A MULTI-BRAND LUXURY CONCEPT STORE LOCATED IN SOHO, LONDON, FOCUSED ON AN AIM TO CONTINUOUSLY SHOWCASE AN ECLECTIC MIX OF EMERGING AND ESTABLISHED BRANDS.
FOUNDED IN 2013 BY STAVROS KARELIS, MACHINE-A VERY QUICKLY BECAME A SHOPPING DESTINATION, PARTICULARLY POPULAR AMONGST THE YOUNG AUDIENCE AS WELL AS THOSE WITHIN THE WIDER FASHION INDUSTRY DUE TO THE BOLD AND DIRECTIONAL APPROACH TO MERCHANDISING SELECTION, ITS GENDERLESS APPROACH, AND EDITED PRESENTATION AND CURATION. IN 2014, MACHINE-A PARTNERED WITH THE INFAMOUS SHOWSTUDIO AND NICK KNIGHT OBE, TO CREATE AN E-COM PLATFORM FOR THEIR INTERNATIONAL CUSTOMERS, WHICH WAS THE BIRTH OF MACHINE-A.COM