Danish brand HUMMEL is launching TEAM IS campaign; an exploration of the unity, love and loyalty found universally in sport. Everyone needs a team, and the TEAM IS campaign serves as a reminder of the enduring power of the game to go beyond sport in bringing us together, regardless of where we’ve come from. Launching in line with the brand’s SS22 Legacy collection, TEAM IS explores the individual meanings of team through the eyes of two collectives, living and breathing their passions as they traverse sport and culture.

TEAM IS stars local Danish talent from the Gelato Crew dance collective and the Pannahouse street soccer team. Throughout the new campaign hummel spotlights the power of unity and friendship in the everyday as well as  the role team plays both in and out of sport.


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