British outdoor clothing brand CRAGHOPPERS have launched their AW21 collection.For AW21, Craghoppers campaign pays homage to the filmic style of hyperrealism and super imposition, drawing on inspiration from Nicolas Roeg and Stanley Kubrick.
Utilising darker autumnal silhouettes and fabrications which incorporate Craghoppers own brand tech such as Aquadry, key pieces include the Cromarty jacket, a technical garment featuring aThermoPro synthetic fill which hugs the body, helping to trap body heat at the core, whilst the EcoShield outer coating helps shrug off potential showers.
Each season Craghoppers aim to produce a more sustainability friendly collection, with over 70% of AW21 made from recycled materials, including 50million plastic bottles and PFC free fabrics.
