Paris, the undisputed capital of fashion, just welcomed a vibrant new addition to its illustrious Rue du Faubourg Saint-Honoré. CASABLANCA the luxury leisurewear brand founded by Franco-Moroccan designer Charaf Tajer, officially opened its first global flagship store on June 5, 2025, marking a significant milestone in the brand’s rapid ascent.
Nestled amongst iconic luxury houses, the three-level boutique at 62 Rue du Faubourg Saint-Honoré is more than just a retail space; it’s a meticulously crafted experience that embodies Casablanca’s unique blend of “après-sport” elegance, cinematic flair, and rich cultural heritage.
The opening of the Paris flagship is just the beginning of Casablanca’s ambitious global expansion. A second store in Beverly Hills, Los Angeles, is set to open later this summer, with further plans for shop-in-shops in London and seasonal activations in glamorous locations worldwide.
ABOUT CASABLANCA
Charaf Tajer, Casablanca proposes a thoughtfully designed take on upgraded sportswear and accessories. Culling from a wealth of experience and intuitive understanding of what constitutes Parisian cool, Casablanca’s aesthetic framework is distinct yet familiar. The label brings an unprecedented sense of prestige to straightforward athleisure, zeroing in on a strain of après sports-inspired offerings to accentuate the luxury inherent in laid-back living. With all manufacturing taking place in its namesake city, the label’s geographic center informs the retro-leaning tendencies of its bon vivant muses and the graphic flourishes that unite the sweeping collection. A strong sense of identity and endearing bravado position Casablanca as a refreshing new voice poised to redefine elevated leisure.
