Launched in 2017 by Héloïse Chiron and Louis Marie De Bridiers, IN GOLD WE TRUST PARIS is a Parisian label with a transgressive aesthetic. Inspired by the American motto “IN GOD WE TRUST,” it challenges our choices by questioning the foundations of our values and the meanings of words.
In a world lost between spirituality and materialism, the brand advocates a philosophical, impertinent, and societal approach where each collection serves as a manifesto aimed at challenging conventions. Jewellery serves as a medium for reflection. Each collection revolves around a specific theme. IN GOLD WE TRUST jewellery is crafted from materials such as sterling silver, steel, and solid brass coated with 18-carat gold or palladium in Paris
