BEN SHERMAN UNVEILS SS25 SIGNATURE COLLECTION:BRIGHTON TO AMALFI
British high street retailer BEN SHERMAN has unveiled the SS25 signature collection titled ” Brighton to Amalfi “The SS25 collection brings the essence of Brighton Beach which seamlessly blends with the timeless charm of the Italian Riviera. Drawing inspiration from the iconic 60’s Riviera style and the rich cultural heritage of coastal Italy, this collection crafts a sophisticated yet relaxed narrative.
The colour palette captures the essence of sunlit days by the sea, blending soft sky blues, warm mustards, seafoam greens, and rustic reds. Woven into an array of styles, these imaginative hues celebrate the effortless sophistication of coastal living. The collection sees open weave knitwear, French terry polos, and lightweight summer iterations of the classic Harrington Jackets with seasonal check linings, reflecting a perfect blend of comfort and style.See the full campaign imagery below.
