Iconic British retailer BEN SHERMAN unveils their SS24 Signature Collection, An Ode to Brighton’s Beach Club Culture.
Inspired by the vibrant culture of Brighton’s Beach Club in the 60’s, this latest instalment seamlessly integrates holiday geo prints and contemporary tropical twists into the brand’s classic shirting .
This season’s colour palette showcases summer oranges and soft pistachio hues along with neutrals, summer blues, and navy tones. Capturing the lively vibrancy of Brighton’s seaside culture, the collection upholds a polished and contemporary aesthetic.
See the full Ben Sherman SS24 collection below.
