TEAM GB and BEN SHERMAN have revealed the lifestyle apparel the Team GB delegation will wear for the Opening and Closing Ceremony at the Paris 2024 Olympic Games this summer.
To celebrate and share the specially designed ceremonial wear for the Athletes, Ben Sherman held a Retail Capsule Collection for the Summer Olympic Games on Thursday 16th May, showcasing a fusion of British heritage and contemporary style.
TEAM GB X BEN SHERMAN COLLECTION
To mark this significant moment in the brand’s history, Ben Sherman have spotlighted Team GB athletes, in the brand’s accompanying campaign for their Paris 2024 Olympics Collection, the visual narrative revolves around capturing the essence of the British spirit and contemporary fashion.See some of the pieces from the collection below
SHOP BEN SHERMAN TEAM GB COLLECTION
