BEN SHERMAN INTRODUCES SS26 SIGNATURE COLLECTION

BEN SHERMAN has officially launched its SS26 Signature Collection, marking a sharp return to modern British style that effortlessly bridges the gap between Ivy League heritage and terrace-inspired silhouettes. Set against the vibrant streets of London and lush English gardens, the collection reimagines the brand’s design legacy for a contemporary audience. It focuses on versatility, offering crisp shirting, textured fine-gauge knits, and minimal tailoring designed to transition seamlessly from a mid-morning coffee to a midnight outing.

The aesthetic energy of the season is defined by a sophisticated palette where turf green, burgundy, and rose pink meet grounding tones of navy and chocolate brown. With a mix of indigo co-ords, expressive prints, and refined layering, the collection delivers a precise yet easy-going attitude that is unmistakably British. The full range is available starting today online, in-store, and via select global retailers.

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