NICCE has teamed up with London based ride out community BikeStormz for their SS21 menswear campaign.Shot on the streets surrounding NICCE headquarters in Bethnal Green, East London, and the contrasting woodland of Epping Forest, the SS21 menswear campaign explores themes of finding space out of lockdown, exploring surroundings, and the power of community.
The campaign features four BikeStormz members as they adventure around London for the day on their bikes, a common ground that has brought them together; the campaign sheds a light on the organisation, which was founded in 2015 by Mac Ferrari-Guy. From concrete high-rises to the contrasting open spaces of woodland, the campaign follows the group interacting with their environments, and sharing the experience together.
