Parisian based brand SOEUR have launched their first ever menswear collection “FRÈRE”
The debut collection delves into how fashion and getting becomes a cultural statement, reflecting our love for films, albums, and books, and the evolving nature of how we dress. The imagery for the collection captures this effortless blend of style and relaxed yet refined masculinity.
Frère aims to offer timeless yet modern pieces that are both polished but nonchalant, it is as much about attitude as it is about elegance. The collection offers timeless yet modern pieces, designed for the man who appreciates luxury but with a relaxed, lived-in feel. Having drawn inspiration from menswear for years, Soeur now turns its attention directly to men’s fashion, poised to bring the same French legacy, taste and effortless cool.See the full Soeur debut menswear collection below
