Japanese streetwear brand SUPPLIER launch their racing capsule in collaboration with Team Motoyama Racing.
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Shot on location at the Fuji Speedway in the foothills of Mount Fuji, the capsule collection comprises a Racing Suit inspired jacket and patch jeans, Chequered Flag knits, hoodie and Racing Crew, reimagining the Supplier logo and branding through a motor team racing patch lens. The repurposing and reimagining of the Supplier logo in-line with microtrends and collaborations is central to the brand’s visual playful, dynamic, pop-culture inspired identity.
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See the full campaign of the collaboration below.
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ABOUT SUPPLIER JAPAN
Supplier launched as a street-contemporary select store in Shibuya, Tokyo in 2018 curating up-and-coming streetwear brands from across the globe before launching their in-house range in 2020 to cater to customer demand no met in the street-contemporary space. Supplier was founded on the principle of reacting to fast-changing and unpredictable Gen-Z consumer trends with a rapid drop schedule that is always innovative, present, fast-paced, and exciting.